Gamification in Mobile Apps: Assessing the Effects on Customer Engagement and Loyalty in the Retail Industry. Journal of Information Technology and Digital World, [S. l.], v. 5, n. 4, p. 404–416, 2024. DOI: 10.36548/jitdw.2023.4.006. Disponível em: https://irojournals.com/itdw/article/view/1394. Acesso em: 18 mar. 2026.