Classification of Remote Sensing Image Scenes Using Double Feature Extraction Hybrid Deep Learning Approach
Volume-3 | Issue-2
Light Weight CNN based Robust Image Watermarking Scheme for Security
Volume-3 | Issue-2
Principle of 6G Wireless Networks: Vision, Challenges and Applications
Volume-3 | Issue-4
PROGRESS AND PRECLUSION OF KNEE OSTEOARTHRITIS: A STUDY
Volume-3 | Issue-3
Is Internet becoming a Major Contributor for Global warming - The Online Carbon Footprint
Volume-2 | Issue-4
Augmented Reality in Education
Volume-2 | Issue-4
A Study on Various Task-Work Allocation Algorithms in Swarm Robotics
Volume-2 | Issue-2
IoT based Biotelemetry for Smart Health Care Monitoring System
Volume-2 | Issue-3
Tungsten DiSulphide FBG Sensor for Temperature Monitoring in Float Glass Manufacturing
Volume-2 | Issue-4
GUI based Industrial Monitoring and Control System
Volume-3 | Issue-2
AUTOMATION USING IOT IN GREENHOUSE ENVIRONMENT
Volume-1 | Issue-1
Principle of 6G Wireless Networks: Vision, Challenges and Applications
Volume-3 | Issue-4
Classification of Remote Sensing Image Scenes Using Double Feature Extraction Hybrid Deep Learning Approach
Volume-3 | Issue-2
Light Weight CNN based Robust Image Watermarking Scheme for Security
Volume-3 | Issue-2
VIRTUAL REALITY GAMING TECHNOLOGY FOR MENTAL STIMULATION AND THERAPY
Volume-1 | Issue-1
Design of Digital Image Watermarking Technique with Two Stage Vector Extraction in Transform Domain
Volume-3 | Issue-3
Analysis of Natural Language Processing in the FinTech Models of Mid-21st Century
Volume-4 | Issue-3
PROGRESS AND PRECLUSION OF KNEE OSTEOARTHRITIS: A STUDY
Volume-3 | Issue-3
Image Augmentation based on GAN deep learning approach with Textual Content Descriptors
Volume-3 | Issue-3
Comparative Analysis for Personality Prediction by Digital Footprints in Social Media
Volume-3 | Issue-2
Volume - 5 | Issue - 1 | march 2023
Published
17 April, 2023
Marketing and strategic management revolve around customer value analysis and management. However, only some know how cognitive capability affects customer value from a functional and psychosocial perspective. Internet apparel services are transforming retail increasingly after Covid. Thus, marketing managers in the rapidly growing apparel industry must be flexible to predict other customer-valued services. This study examines customer value and functional and psychosocial benefits using cognitive capabilities. Exploratory, confirmatory, and structural equation modelling are used to better understand the relationship between functional and psychosocial benefits and customer value. These complicated benefit combinations promote customer value and help develop value generation and its causes. Using the conceptual model, managers can improve cognitive capabilities by understanding how perceived functional and psychosocial benefits affect value generation for various types of customers.
KeywordsFunctional benefits Psychosocial benefits Terminal value Instrumental value Internet shopping.
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