Classification of Remote Sensing Image Scenes Using Double Feature Extraction Hybrid Deep Learning Approach
Volume-3 | Issue-2
Light Weight CNN based Robust Image Watermarking Scheme for Security
Volume-3 | Issue-2
Principle of 6G Wireless Networks: Vision, Challenges and Applications
Volume-3 | Issue-4
PROGRESS AND PRECLUSION OF KNEE OSTEOARTHRITIS: A STUDY
Volume-3 | Issue-3
Is Internet becoming a Major Contributor for Global warming - The Online Carbon Footprint
Volume-2 | Issue-4
Augmented Reality in Education
Volume-2 | Issue-4
A Study on Various Task-Work Allocation Algorithms in Swarm Robotics
Volume-2 | Issue-2
IoT based Biotelemetry for Smart Health Care Monitoring System
Volume-2 | Issue-3
Tungsten DiSulphide FBG Sensor for Temperature Monitoring in Float Glass Manufacturing
Volume-2 | Issue-4
GUI based Industrial Monitoring and Control System
Volume-3 | Issue-2
AUTOMATION USING IOT IN GREENHOUSE ENVIRONMENT
Volume-1 | Issue-1
Principle of 6G Wireless Networks: Vision, Challenges and Applications
Volume-3 | Issue-4
Classification of Remote Sensing Image Scenes Using Double Feature Extraction Hybrid Deep Learning Approach
Volume-3 | Issue-2
Light Weight CNN based Robust Image Watermarking Scheme for Security
Volume-3 | Issue-2
VIRTUAL REALITY GAMING TECHNOLOGY FOR MENTAL STIMULATION AND THERAPY
Volume-1 | Issue-1
Design of Digital Image Watermarking Technique with Two Stage Vector Extraction in Transform Domain
Volume-3 | Issue-3
Analysis of Natural Language Processing in the FinTech Models of Mid-21st Century
Volume-4 | Issue-3
PROGRESS AND PRECLUSION OF KNEE OSTEOARTHRITIS: A STUDY
Volume-3 | Issue-3
Image Augmentation based on GAN deep learning approach with Textual Content Descriptors
Volume-3 | Issue-3
Comparative Analysis for Personality Prediction by Digital Footprints in Social Media
Volume-3 | Issue-2
Volume - 5 | Issue - 4 | december 2023
Published
01 February, 2024
Gamification, involving elements like earning points and badges, has emerged as a strategy to enhance user retention. This study investigates the impact of gamification on customer engagement and loyalty in the retail industry, addressing challenges in user retention for mobile apps. The objective comprises learning about gamification's influence, exploring user satisfaction components, and offering recommendations. The study adopts a survey-based descriptive research approach in Bengaluru city, targeting prospective gamification-enabled app users. The study collected data from a sample of 116 participants in Bengaluru, Statistical analyses conducted using the Statistical Package for Social Sciences (SPSS) included descriptive statistics to profile the participants, factor analysis to identify key components influencing user experience, and Spearman's rho correlation analysis to explore relationships between gamification, engagement, and user recommendations.
KeywordsGamification Customer Engagement Customer Loyalty Mobile Apps User Experience
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